Budget blinds company

From Steady to Scalable: How We Generated 6,500+ Leads for a Budget Blinds Brand

A Clearline Digital Case Study - 2 years inside a budget blinds business

Case Study

Background

When this established budget blinds company first approached Clearline Digital, they had already built a strong name for themselves. Their core offer — “X blinds for £Y” — was a tried-and-tested formula that had helped them expand nationwide. The business operated with a fast turnaround time and competitive pricing, attracting a steady stream of local interest.

But despite their success, they faced a critical challenge: growth depended heavily on volume due to their lead time and low ticket offer. And while their organic reach was solid, it simply couldn’t deliver leads fast enough to support their goals. To scale the business effectively, they needed a consistent and cost-effective lead generation engine, and that’s where we stepped in.

The Challenges

Case Study

The Challenges 🤔

⚠️ Heavily reliant on word-of-mouth
Most new enquiries came from referrals or local reputation. While this was a testament to the quality of their service, it wasn’t predictable, scalable, or measurable, making it hard to plan or grow confidently.

⚠️ Organic efforts couldn’t keep up
Their social presence and local visibility worked well as a foundation, but it couldn’t generate the volume of leads needed to sustain their fast-paced business model. Organic reach was limited, and slower than the business required.

⚠️ Boosting posts instead of running proper ad campaigns
Like many small businesses, they were “boosting” Facebook posts to try and reach more people. While this got some results, it lacked the targeting, tracking, and efficiency of a full Ads Manager campaign. This lead to wasted ad spend and unclear outcomes.

The Solution

Case Study

The Solution 💡

Clearline Digital partnered with the business to build a robust, scalable lead generation strategy focused on paid advertising. Here’s what we implemented:

✅ Highly targeted Facebook Ad campaigns
We launched strategic campaigns aimed directly at homeowners in their key service areas using creative targeting with attention-grabbing creatives and a focus on high-intent audiences, we began filling their pipeline with leads ready to buy.

✅ Structured testing and optimisation
We built a simple, repeatable system for testing creative and messaging — then scaling what worked. This approach helped the business reduce ad costs and boost lead quality over time.

✅ Sales process guidance
Generating leads is only one part of the equation. We worked closely with the team to improve how leads were handled — helping them respond quicker, follow up more consistently, and convert more enquiries into paying customers.

The Results