Under-Stairs Storage Company

How a £4,000 Ad Spend Turned Into 655 High-Intent Leads and Consistent Sales for This Under-Stairs Storage Business

A Clearline Digital Case Study - 6 months inside an Under-Stairs storage business

Case Study

Background

The Under-Stairs Storage Company is a bespoke business that transforms unused under-stairs spaces into smart, functional storage solutions for homeowners. Their craftsmanship and customer satisfaction were excellent — but they faced one major challenge: maintaining a consistent pipeline of new enquiries.

When they approached Clearline Digital, they had just four converted leads in their pipeline and no system for generating new business at scale. Their growth had been powered mostly by word-of-mouth, and efforts to boost posts on Facebook weren’t delivering the results they needed.

They came to us looking for a change — and a strategy that would deliver reliable, trackable growth.

The Challenges

Case Study

The Challenges 🤔

⚠️ Relying heavily on word-of-mouth
Referrals were positive but unpredictable — there was no consistent way to generate new interest week after week.
⚠️ Boosting Facebook posts instead of running proper ad campaigns
This limited targeting options and drained their ad budget with minimal return.
⚠️ No lead tracking system in place
Leads were tracked with pen and paper, making follow-up difficult and inconsistent. As a result, many enquiries weren’t being nurtured or converted.

The Solution

Case Study

The Solution 💡

We focused on building a solid foundation that would support both short-term results and long-term growth:

CRM Implementation ✅
We introduced a CRM system to help the team track every lead, follow up at the right time, and manage their pipeline. This alone dramatically improved their conversion rates.
Paid Ads Strategy ✅
We launched hyper-targeted campaigns across Facebook and Instagram, aimed at homeowners most likely to need under-stairs storage — with clear, benefit-driven messaging that made them stand out.

Ongoing Testing & Scaling

With strong initial results, we built out a testing system to trial new creative angles, hooks, and offers — giving the business a steady stream of insights to keep improving and scaling.

The Results