True Cost Calculator

Plan your marketing success

£

What is your target monthly revenue?

£

Revenue Goal ÷ average sale Value

29 Sales needed
%

Sales needed ÷ appointment-to-sale rate

58 Appointments Needed
%

Appointments needed ÷ appointment rate

116 Leads Needed
%

Typical margin before marketing costs

1036%
Estimated ROI
£50,000
Projected Monthly Revenue
£17,100
Net Profit
(Revenue × Margin) − Ad Spend Only

Funnel Volume

116 Leads
58 Appts
29 Sales
£2,900
Ad Spend Needed
Leads × £25 CPL (fixed)

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Clearline Digital
Clearline Digital