True Cost Calculator
Plan your marketing success
£
What is your target monthly revenue?
£
Revenue Goal ÷ average sale Value
29 Sales needed
%
Sales needed ÷ appointment-to-sale rate
58 Appointments Needed
%
Appointments needed ÷ appointment rate
116 Leads Needed
%
Typical margin before marketing costs
1036%
Estimated ROI
£50,000
Projected Monthly Revenue
£17,100
Net Profit
(Revenue × Margin) − Ad Spend Only
Funnel Volume
116 Leads
58 Appts
29 Sales
£2,900
Ad Spend Needed
Leads × £25 CPL (fixed)