FAQs
Everything you need to know about our marketing systems for trades businesses
Consider Google Ads if:
→ You lack a strong sales process for converting initial enquiries.
→ You’re new to paid advertising and prefer an easier starting point.
→ You have limited capacity to manage and follow up with a large number of leads.
→ You prioritise fewer, high-intent leads who are closer to making a purchase, even if the cost per lead is higher.
→ You don’t have the resources to create visual content for Facebook Ads.
Consider Facebook Ads if:
→ You have a proven system for converting leads who are not yet ready to buy.
→ You can handle a higher volume of leads that require more nurturing.
→ You have strong image or video content and can create more consistently.
→ You’re looking for broader reach and opportunities to scale your business.
Consider using both Google and Facebook Ads if:
→ You meet the criteria for both individual platforms.
→ You have a proven ability to manage and nurture a significantly higher volume of leads.
→ You have the budget to invest in both platforms and ongoing content creation.
→ You are ready to aggressively scale your business operations.
Unsure and need us to help you decide?
Facebook Ad Questions
Facebook Ads target homeowners in your area who are actively interested in services like yours. We use specific targeting and tested ad creatives to generate real enquiries, not time-wasters.
You can expect a steady flow of leads from day one. Our system focuses on high-intent enquiries, and we optimise your ads weekly to keep performance strong.
Most trades businesses start seeing solid results with £20–£30/day. We’ll help you set a budget that suits your goals and scales with your business.
No, we manage everything for you—strategy, creative, targeting, and reporting. You just focus on closing the jobs.
Google Ad Questions
When someone searches for your service, they’re ready to book. Google Ads put your business right at the top, so you’re seen before your competitors.
Google Ads target people actively searching for your service. Facebook Ads catch them earlier in the process. Using both gives you complete coverage.
Yes—our campaigns are geo-targeted to your service areas, so you’re only showing ads to people near you.
Yes, we write and test all ad copy to make sure it’s clear, persuasive and designed to convert.
Lead CRM Questions
A Lead CRM (Customer Relationship Management) system helps you capture, track, and follow up with all your enquiries in one place. It makes sure no lead slips through the cracks and helps you stay organised, even when you’re busy on the tools.
It captures every lead, sends instant replies, and keeps track of each job. No more forgotten calls or missed messages.
Yes—it works on desktop and mobile, so you can manage leads wherever you are.
Yes—automatic SMS and email reminders help reduce no-shows and keep your schedule tight.
Yes—we fully set up and customise the CRM for your business, and show you how to use it properly.
Have more questions?
We’re here to help—just get in touch and we’ll answer anything you need.
