If you run a
home improvement business or trade, your marketing goal is usually pretty straightforward:
👉 Get leads. Book home visits. Win the job.
Whether you fit kitchens, install shutters, build extensions or offer any kind of skilled trade—the real sale happens in the home. So your ads shouldn’t just generate clicks… they should help
book actual home visits.
The big question is:
Should you run Facebook Ads or Google Ads?
Let’s break it down so you can choose the right ad strategy to get more quotes, more bookings, and more business.
Google Ads vs Facebook Ads: What’s the Difference?
Google Ads show your business when someone actively searches for your service.
Think:
“kitchen fitter near me” or
“local electrician.”
Facebook Ads, on the other hand, appear in someone’s feed while they’re scrolling—even if they’re not searching for you yet.
✅ Both platforms can generate leads.
✅ But they work differently.
✅ And they suit different business goals.
Facebook Ads for Tradesmen: Fast, Affordable Lead Generation
If your goal is to
fill your calendar with home visits or quote appointments, Facebook Ads are one of the fastest, easiest ways to do it.
Why they work:
✅
Leads come in quickly – Facebook often delivers more leads, faster, especially if your budget is tight.
✅
Simple setup – No messing about with keywords or complex targeting.
✅
Great for visual trades – Show off your work with before-and-after images, reels, or short time-lapses.
✅
Let the algorithm do the work – Broad targeting + strong creative = solid results.
You no longer need to manually target people interested in “kitchens” or “blinds.”
Facebook’s algorithm finds homeowners most likely to engage—
as long as your content is good.
Small heads-up:
Not every lead will be red-hot.
But with
fast follow-up, many will book a visit or quote—especially if they’re local.
Google Ads for Trades: High-Intent Leads, Ready to Book
Google Ads are brilliant when someone’s already
looking for what you do.
If a homeowner searches for “shutter installer near me” or “boiler repair in Newcastle,” they’re not browsing—they’re ready to pick up the phone or request a quote.
Why Google works:
✅
High-intent leads – People are already looking for your service.
✅
Catch them at the right time – You show up when it matters—on Search or Google Maps.
✅
Great for quoting jobs quickly – Especially if you’re fast on the phone or have instant quote forms.
Things to know:
- Google Ads take more setup and testing.
- They often cost more per click.
- But when done right, they bring in serious enquiries that convert into booked jobs.
Understanding the Funnel (The Simple Way)
Marketing funnels might sound like agency talk—but here’s all you need to know:
- Facebook Ads reach people before they’ve started looking.
- Google Ads capture people who are already in “I need someone now” mode.
The best tradesmen use
both:
- Facebook to build awareness and fill their calendar
- Google to grab hot leads and win booked jobs
Side-by-Side Comparison
| Platform |
Lead Intent |
Speed of Enquiries |
Cost Per Lead |
Setup Difficulty |
Best For |
| Facebook Ads |
Medium (high volume) |
Fast (same-day leads) |
Lower (£10–£20 avg) |
Easy |
Filling the pipeline, brand awareness |
| Google Ads |
High (ready to buy) |
Fast (once optimised) |
Higher (£25–£70 avg) |
Moderate |
Capturing hot leads, direct bookings |
Real-World Example
You’re a tradesman in Leeds offering kitchen makeovers.
You run
Facebook Ads with before-and-after photos targeting local homeowners. You offer a free quote. You get 3 leads on day one, one books an appointment straight away.
Then you run
Google Ads targeting “kitchen fitter Leeds.” A homeowner clicks your ad, fills out a quote form, and you’re one of three they’re comparing. If you follow up fast and professionally, you’re likely to win the job.
Two platforms. Two kinds of leads. Both work.
So, Which Should You Use?
Here’s what we recommend to most trades and home improvement businesses:
✅
Start with Facebook Ads – They’re quick to set up, cost-effective, and great for generating leads at volume.
✅
Add Google Ads once you want to capture those high-intent “ready to hire” customers.
✅
Retarget visitors – Stay top-of-mind with people who clicked but didn’t enquire (on both platforms).
This combo means you’re:
- Creating demand (Facebook)
- Capturing demand (Google)
- Closing more leads overall
Ready to Start Getting Real Leads?
We help tradesmen and home improvement businesses get consistent leads and book more home visits—
without wasting time or budget.
We’ll sort everything, including:
- 🔧 Facebook Ads setup & optimisation
- 🔍 Google Ads for local lead generation
- 🔁 Retargeting & CRM + automated follow-up
- 🌐 Website design
✅ Based in the UK
✅ No fluff
✅ Just quality leads that turn into booked jobs
👉
Book a free strategy call and let’s get your ads working like they should.
