If you’re a tradesman or home improvement business owner, chances are you’ve tried advertising before—maybe on Facebook or Google—and didn’t get the results you wanted.
But what if we told you one of our clients—a local shutter installer—turned £1,500 of Facebook ad spend into £65,000 of revenue in a single month?
And they’ve been consistently profitable since month two.
Here’s exactly how we helped them do it—without discounts, gimmicks, or complicated tech. Just the right strategy, follow-up, and messaging that speaks directly to homeowners.
The Challenge: Great Business, Not Enough Bookings
Our client had been fitting high-quality shutters for years. Their work was excellent, and their customer reviews backed that up. But like many in the industry, they relied heavily on word of mouth and recommendations.
They wanted to:
- Generate consistent leads
- Book more home visits
- Grow their monthly revenue without guessing how to do it
They’d tried Facebook Ads in the past but got low-quality enquiries. They weren’t sure if it was the ads, the follow-up, or something else.
That’s where we came in.
The Strategy: Facebook Ads + Follow-Up That Converts
We focused on one core goal: turning ad clicks into booked home visits.
Here’s what we implemented step-by-step:
✅ Facebook Ads Built for Trust
We didn’t run flashy, over-designed ads. We used what actually works for trades:
- The business owner on camera explaining the process and showing personality
- Before-and-after photos of real shutter installs
- Testimonial-style captions to show social proof
These types of creatives feel authentic—and they stop the scroll.
We didn’t try to sell straight away. We simply invited people to: 👉 Book a free home visit to get expert advice and a no-pressure quote
That’s it. Just a solid reason to enquire.
✅ CRM & Automation to Catch Every Lead
Next, we set up automated systems to make sure no lead slipped through the cracks:
- Missed call texts (so if someone rang and didn’t get through, they’d instantly get a message)
- An email + SMS nurture sequence explaining what happens next and what to expect
- Appointment reminders for home visits—with links to brochures that pre-sell the service
This meant every lead was followed up with—even if the client was busy on-site.
✅ Real Sales Support for Real Tradesmen
The final piece was helping the client actually close the work.
We gave them a no-fluff sales guide built for tradesmen. It explained:
- How to follow up confidently
- What to say during home visits to uncover peoples “hidden” buying desires
- How to handle objections without feeling “salesy”
It wasn’t about scripts—it was about having the confidence to lead the quote and win the job.
The Results: £65K From £1.5K in Ad Spend
In March, this client had their best month ever, closing £65,000 of booked work from just £1,500 in Facebook Ads.
That’s a 43x return on investment.
Here’s the bigger win:
They’ve been profitable from month 2 and have stayed that way ever since, they have now been with us for over 2 years
They now:
- Get consistent leads every week
Fill their calendar with home visit appointments - Win more quotes thanks to better follow-up and sales confidence.
Key Takeaways for Tradesmen
Here’s what you can learn from this:
✅ You don’t need to go viral—you just need ads that feel real and build trust
✅ Speed of follow-up matters—automations and a fast callback make all the difference
✅ Sales confidence matters—especially during the home visit
Want Results Like This for Your Business?
We help tradesmen and home improvement businesses get real enquiries, book more home visits, and close more jobs—without wasting time or budget.
Our system includes:
- Facebook & Google Ads tailored for local trades
- A done-for-you CRM that handles leads and automates follow-up
- Tools and training to help you confidently close more quotes
👉 Book a free strategy call and let’s see if we can help your business too.
